The Great Run Company and Golazo join forces to grow worldwide “Great Run” running community

Two of Europe’s largest mass participation sports businesses are collaborating to develop and market the “Great Run” event brand across the rest of the world.

The Great Run Company, founded by Brendan Foster, is forming a unique, imaginative and wide-ranging cooperation with Golazo – a sports company which was created by former international athlete Bob Verbeeck and which organises events in several European countries including the Netherlands, Germany, Belgium and France.

The partnership potentially creates the world’s largest running event brand with 1.3 million participants in over 60 mass participation running events across Europe. The new alliance will combine the marketing assets of such iconic global events as the Great North Run, Great Manchester Run and Great Edinburgh Run, together with the Golazo-owned Rotterdam, Dusseldorf, Antwerp and Brussels Marathons.

Starting in April 2017 the plan is to develop “Great Run”, with its brand position “The World’s Favourite Run”, globally. The Great Run Company will continue to stage Great Run events in the UK and Ireland, Golazo will run them in the rest of Europe and the parties will establish a joint venture to promote the brand throughout the rest of the world.

“This coming together of two like-minded running brands will create something very special in the world of mass participation sport,” said Foster. “It is an exciting new venture which will give millions of participants, existing and new, the opportunity to participate in a “Great Run” event.

“Our events are renowned for the great consumer experience they deliver year in year out and it will also create a new platform for brands to reach a massive audience with one commercial conversation.”

Verbeeck added: “Our companies have a lot in common. Both Brendan and I have a history in athletics. Our companies are founded “by runners and for runners”, as we say.

“We share the same passion and the same mission: encouraging people to move. I’m looking forward to working with Brendan and his team to create a worldwide platform for runners and to export the Great Run brand to the rest of the world.”

Great Run events

Simplyhealth Great Winter Run (5K/Junior)
Great Ireland Run  (5K/10K/Junior/Mini)
Simplyhealth Great Edinburgh Run (5 mile/10 mile)
Simplyhealth Great Birmingham 10K
Simplyhealth Great Bristol 10K (and Junior/Mini)
Simplyhealth Great Manchester Run (10K/Junior/Mini)
Simplyhealth Great Women’s Run (10K)
Simplyhealth Great Newham London Run  (10K/Junior/Mini)
Simplyhealth Great North 10K (Toddler Dash)
Simplyhealth Great Aberdeen Run (5K/10 mile/Junior/Mini)
Simplyhealth Great North Run (half-marathon/5K/junior/mini)
Simplyhealth Great Bristol Half Marathon
Great East Run (half-marathon)
Simplyhealth Great Scottish Run (10K/half-marathon/Junior/Mini)
Simplyhealth Great Birmingham Run
Simplyhealth Great South Run (5K/10 mile/Junior/Mini)
Birmingham International Marathon
Stirling Scottish Marathon

Golazo events

Nacht van Groningen
NN CPC Loop Den Haag
Dwars door Dendermonde
Airport Night Run
10km de Bruxelles – 10km van Brussel
NN Marathon Rotterdam
DVV Antwerp Marathon
DVV Antwerp 10 Miles
10km du Bois de Boulogne
Düsseldorf Marathon
Knokke 10K
BIG 25 Berlin
Dwars door Brugge
5 Mijl van Tilburg
Stadsloop De Gentenaar
Kortrijk Loopt voor Think Pink
Hengelo City Run
Ladiesrun Eindhoven
Ladiesrun Groningen
Ladiesrun Utrecht
Ladiesrun Rotterdam
Mazda IGA-Lauf
Great Breweries Marathon
Intersport Olympia Lauf Berlin
The Classic
GVA Dwars Door Turnhout
Tilburg Ten Miles
Stadtwerke Düsseldorf Halbmarathon
Airport Night Run
VOLVO Tierparklauf
Jogging Ville de Namur
Vredesloop Den Haag
GVA Dwars door Mechelen
Singelloop Utrecht
Belfius Brussels Marathon & Half Marathon
Liège 10km
10km Paris Centre
Marathon Eindhoven
4 Mijl van Groningen/4mijl4You
Great 10K Berlin
HBVL Dwars door Hasselt
Hengelo Ekiden
Acerta Brussels Ekiden
Great Bruges Marathon