Non-track events at IAAF World Championships to be handled by The Great Run Company
The 2017 IAAF World Championships non-track events, including the marathons plus the 50km and 20km walks, are to be managed by The Great Run Company, London 2017 has announced.
This comes after an open tender process was carried out using standard UKA procurement protocols, event organisers said.
The Great Run Company specialises in the development, design, organisation and rights management of mass participation sporting events, including the world’s biggest half-marathon, the Great North Run.
The men’s and women’s marathon events will take place on Sunday August 6, 2017, with the 20km and 50km walk events held a week later on Sunday August 13. The exact routes, along with the start and finish locations, will be announced later this year.
The events will take place on circular routes, with an aim of giving the public the opportunity to see elite athletes pass them several times from a single vantage point.
“This appointment is testament to the experience and expertise of our team and we look forward to contributing to what will be a tremendous World Championships,” commented chief executive of The Great Run Company, Mark Hollinshead.
Cherry Alexander, managing director of London 2017, said “We are delighted to have one of the UK’s premier race management companies on board.
“Their skills and expertise from organising the Great North Run and the extensive Great Run series of events will ensure the spectators enjoy an amazing experience on the streets of London during the two weekends of the championships.”
London 2017 will be the first time that both the World ParaAthletics Championships and the IAAF World Championships are held in the same city in the same summer. The World ParaAthletics Championships takes place from July 14-23, with the IAAF World Championships London 2017 following from August 4-13 2017, both at Queen Elizabeth Olympic Park.
TV coverage of the championships will be provided by The Great Run Company’s TV production company filmNova, working with Sunset+Vine, who were announced earlier this year as the host broadcaster for the IAAF World Championships.