AfterShokz becomes the governing body’s official headphone partner

England Athletics has partnered with bone conducting headphone brand AfterShokz, with bone conducting headphones the only earphones fully approved for use in all road races under the UK Athletics rules of competition.

AfterShokz becomes England Athletics’ official headphone partner and will provide exclusive offers to England Athletics registered athletes and RunTogether participants and leaders, as well as product for England representative teams.

Chris Jones, CEO of England Athletics said: “England Athletics is absolutely delighted to partner with AfterShokz.

“Both England Athletics and AfterShokz are passionate about getting more people participating in running and athletics. Whether taking part in events, running solo or running socially with others, it’s key that their experience is safe and enjoyable.

“We recognise that many of our participants across track and field and running enjoy listening to music while warming up or competing, so partnering with the number one bone conducting headphone brand means that we can better ensure their safety.

“The UK Athletics’ rules of competition are clear that “in ear” headphones cannot be used in events where roads are open to traffic. Using bone conduction technology, AfterShokz is able to deliver stereophonic sound through your cheekbones to your inner ear.

“Potentially preventing accidents caused by traditional headphones and earbuds that block out sounds, runners can enjoy their music and still hear everything around them – including traffic, emergency vehicles and other warning noises.

“We at England Athletics are looking forward to working in partnership over the coming months to promote safe running in events to our members.”

Kim Fabiano, chief marketing officer at AfterShokz commented: “We are extremely excited and proud to partner with England Athletics. Our goal is to give people a comfortable and safe listening experience whilst playing sport and this relationship will help runners continue to train and race with music.”