The head of international and televised events at UKA takes on the role of delivering next year’s IAAF and IPC World Championships
Cherry Alexander, head of international and televised events at UK Athletics (UKA), has been announced as the new managing director for the London 2017 IAAF and IPC World Championships.
Alexander, who has worked in the sport for 35 years with 25 years at the national governing body, played a significant part in the athletics competition delivery during the London 2012 Olympic and Paralympic Games. She received an MBE at the end of the year for services to sport and is a previous winner of the Sunday Times Sportswomen of the year ‘Unsung Hero’ Award.
The new London 2017 managing director has also been at the helm of the organising team who since 2013 has created and staged the Anniversary Games at the Olympic Stadium – the venue that will host the 2017 World Championships.
Commenting on the appointment, UKA CEO and 2017 championship director Niels de Vos said: “Cherry has been at the centre of planning for 2017 since winning UK Athletics bid for the event back in 2011.
“Her experience of staging major athletics events is second to none and I am delighted that she has accepted the challenge of delivering the biggest event of them all – the IPC and IAAF World Championships.”
Ryan Montgomery, IPC summer sport director said: “Cherry is a natural choice for this role. Her ability to get things done, backed up by more than two decades of athletics experience, gives us great reassurance that London 2017 will deliver everything it promises.”
Alexander’s appointment follows Sally Bolton’s resignation from the post earlier this month for “personal reasons”.
“I’m thrilled to take on this role for the 2017 World Championships,” said Alexander.
“Next year will be an amazing time for the sport in the UK and we are determined to strive for the very best championships ever, delivered by the sport for the whole nation to enjoy.”