Greg Rutherford says vest sporting the British Athletics logo rather than the British flag is “ridiculous and wrong”

Athletes have taken to Twitter to voice their opinions over the Great Britain & Northern Ireland vest for the IAAF World Championships which is missing the union flag.

Instead, the vest features the British Athletics logo where the flag had appeared on other recent versions of the kit, including the vest worn at last year’s European Championships in Zurich.

“Well this isn’t right… Where’s the Union Jack!?!? @BritAthletics (this is the kit for worlds),” tweeted Olympic, European and Commonwealth long jump champion Greg Rutherford, who included a picture of the vest alongside his comment on the social networking site.

In response to a couple of tweets from journalists, he added: “Happily quote me as saying it’s ridiculous and wrong. I jump for Britain.”

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Among the athletes to reply to Rutherford’s tweet was Michael Rimmer, who runs the 800m for GB in Beijing. “To be fair when I step on that line I run for my country not my federation.. Disappointing kit choice IMO,” he wrote.

British javelin record-holder Goldie Sayers tweeted: “I’m competing for Great Britain at Worlds, not a Ltd company #bringbacktheflag,” while 2004 Paralympic discus gold medallist Dan Greaves wrote: “Outrageous not to have ?? (union flag) on your chest.. Can’t imagine kissing that logo in victory!!”

What do you think of the GB vest for Beijing? Get vocal by sending a tweet @AthleticsWeekly, popping a post on Facebook or adding a comment below this post.