Chinese sportswear leaders 361° beat Nike and Adidas to become official supporter

Leading Chinese sportswear giant 361° gained the role of official supporter of the 2016 Olympic and Paralympic Games in line with their worldwide brand expansion and launch into the UK.

361° is the first Chinese brand to ever sponsor the Olympics, defeating Nike and Adidas to become the official supporter.

361,° who launched its footwear collection into the UK this year, is dressing over 100,000 officials, supplying apparel, footwear and accessories to torchbearers, volunteers, technical and other officials and key individuals chosen from all around the world.

The collaboration with the Olympic Games celebrates the brand’s plan to grow internationally with a large focus on the UK and Europe market as the next exciting step in worldwide growth. It is a natural step for 361° to align itself with the world’s biggest sporting spectacle given its unique sporting engineered technology and brand philosophy of bringing the joy of sport to people worldwide.

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Growth of the 361° brand into Brazil has been a particular success story. With over 900 retailers it has become the fastest growing brand in Brazil.

Choosing to dress volunteers and torch bearing ambassadors was a decision made in line with 361° company ethos – a belief that employees are a company’s greatest asset. They are constantly looking to improve their employees’ livelihood, education and work environments. With this, they chose to focus on those who form the backbone of the Olympics, the volunteers who encompass the very meaning of teamwork. 361° shares an international mantra ‘One degree beyond,’ an ethos that it feels applies to everyone and encourages personal and group development, growth and determination.

Mr Carlos Arthur Nuzman, president of the Rio 2016 organising committee, said: “We are excited to embark on this partnership together with 361°.

“Its extensive track record with sponsoring some of the world’s largest sporting events and elite athletes show its product quality and logistics. ‘One extra degree of passion’ resonates perfectly with the warmth of the Brazilian culture and Olympic motto ‘faster, higher, stronger’.”

» 361° has teamed up with Athletics Weekly to offer readers the chance to win the official Rio 2016 torchbearer uniform – this exclusive prize cannot be bought anywhere! Click here to find out more and to enter