Leading athletics publication uses RadiumOne’s programmatic advertising technology and tools to boost audience engagement

The UK’s leading athletics publication, Athletics Weekly, has signed a digital audience extension partnership with programmatic advertising experts RadiumOne UK.

The partnership will enable Athletics Weekly to segment and serve their audience with more relevant content and advertising as part of commercial packages for partners. It involves the installation of RadiumOne sharing widgets across all content pages and the setup of a personalised RadiumOne’s trackable Po.st URL for use across social and email marketing.

The result is a digital platform which allows Athletics Weekly to gather insights from all digital consumer touch points. This means it can enhance and activate commercial packages by correctly segmenting its audience and creating more relevant content, connecting the dots between earned, owned and paid assets.

Athletics Weekly has been the world’s premier source for news, results, features and training advice since 1945 and is the world’s only weekly athletics magazine.

Richard Hughes, publisher at Athletics Weekly, said: “Using these tools gives us greater understanding as to how users engage with content as well as harnessing this data. This will provide partners with an innovative opportunity to build relationships with users by delivering content and advertising at scale in real time – increasing engagement, awareness and value for partners.”

Simon Eaton, commercial manager at RadiumOne, added: “We are delighted to be working with the world’s only weekly athletics publisher. Athletics as a sport is more popular than ever following the success of the London 2012 Olympic and Paralympic Games and connecting athletics fans everywhere digitally will help improve Athletics Weekly’s audience understanding and commercial revenue performance. We are excited to be partnering with them.”

About Athletics Weekly
Athletics Weekly is the UK’s No.1 website, magazine and social media hub for road racing, track and field and cross country, avidly followed by runners, athletes and fans alike.

Affectionately known as ‘AW ‘, Athletics Weekly has been the bible of the sport since the 1940s and is still the No.1 choice for the true running and athletics fan. It is the world’s only devoted weekly athletics magazine designed to keep you informed about all the best news, comment, event reports and results from Britain and around the world.

About RadiumOne
RadiumOne are programmatic advertising experts.

RadiumOne uses programmatic advertising to connect brands to their next customers by incorporating valuable first-party data about behaviours; actions and interests demonstrated by consumers across web and mobile touch points.

Using insights and data intelligence, RadiumOne helps marketers activate customer engagement in real-time with relevant and personalized offers, messages, content and ads across devices, locations and screens.

They understand connected audiences everywhere and achieve this at great scale. 25 billion actionable consumer insights, 60 million real-time consumer engagements and 100,000 new customers acquired for their partners daily.

RadiumOne is based in San Francisco and has 13 offices in seven countries – the US, Canada, UK, France, Denmark, the Netherlands and Australia

» To learn more about RadiumOne, visit www.radiumone.com