Whitehead to help mentor British athletes on the road to Rio

Paralympic champion among Nissan ambassadors for Team GB & ParalympicsGB partnership

Posted on January 24, 2014 by
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Richard Whitehead - Nissan Ambassador - 22 January 2014

Despite having Rio 2016 ambitions of his own, Richard Whitehead will also help to support the next generation of British Paralympians in the run up to the next Summer Games through his role as a Nissan ambassador.

Paralympic champion Whitehead – world record-holder over T42 200m, 400m, half-marathon and marathon – has been named alongside six-time Olympic cycling gold medallist Chris Hoy as a key part of the automaker’s new #UniteAndExcite campaign.

The idea behind the campaign is to provide Olympic and Paralympic fans with exclusive behind-the-scenes access to athlete stories and Games preparation. Video content will feature on a dedicated brand hub, nissan.co.uk/uniteandexcite, through to Rio 2016.

In addition, Whitehead, Hoy and Nissan will be encouraging fans to use the hashtag #UniteAndExcite on social networking site Twitter to pass on messages of support to Team GB and ParalympicsGB athletes at the Sochi Winter Games.

“I have competed in both Winter and Summer Paralympics and hope that by passing on my experience I can be of help to the next generation of British Paralympians,” commented Whitehead, who won Paralympic 200m gold at the London 2012 Games before retaining his world title over the same distance in Lyon a year later. He also competed at the 2006 Winter Paralympic Games in sledge hockey and in 2013 completed a marathon challenge that saw him run from John O’Groats to Land’s End.

“I’m thrilled to be part of Nissan’s plans,” continued the 37-year-old. “As I still have my own aspirations for Rio 2016 I’m looking forward to working closely with Nissan through to 2016.”

Nissan GB marketing director Guillaume Masurel added: “We are excited to be launching our #UniteandExcite campaign ahead of the forthcoming Sochi Winter Games laying out our commitment to supporting Team GB and ParalympicsGB over the next two-and-a-half years.

“We couldn’t ask for more inspirational campaign ambassadors than Sir Chris Hoy and Richard Whitehead MBE. We are delighted to be working in partnership with them to mentor and develop Britain’s most promising athletes on the road to Rio.”

Whitehead and Hoy are the first Olympic and Paralympic ambassadors to be signed to Nissan, with further athletes to be announced in the near future.

As the Official Automotive Partner of Team GB and ParalympicsGB, Nissan will provide vehicles to each of their sponsored athletes, the British Olympic Association and British Paralympic Association.

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