Nike to replace Adidas as official sportswear partner
UK Athletics has confirmed Nike is to become their official sportswear partner in a seven year deal through to the end of 2020.
Niels de Vos, chief executive of the national governing body who secured the deal, labelled the commitment of the sportswear brand as ‘significant’, with the deal reported to be worth around £15 million.
“We are thrilled to announce this new deal with Nike – the scale and length of their commitment is significant and demonstrates their confidence in the future of British Athletics,” commented de Vos.
“Nike will be a superb marketing partner across British Athletics and they have some very exciting plans to be announced in the near future.”
A number of British athletes already have their own contracts with Nike, including double world and Olympic champion Mo Farah, double European indoor champion Perri Shakes-Drayton and national pole vault record holder Holly Bleasdale.
Adidas had supplied the official GB kit since 2005, with the new deal with Nike set to begin next year.
The deal will see Nike become an official partner of the governing body and of the British Athletics team. It covers all GB & NI teams outside of the Olympic and Paralympic Games – including the 2017 IAAF and IPC World Championships set to be staged in London.