Stars of London 2012 confirm attendance as BT is announced as event’s new title sponsor
BT is to build on its four-year involvement with the BT Paralympic World Cup and its role at the ‘heart of the Paralympic Games’ with the announcement that the telecommunications company has become the new title sponsor of the Great CityGames Manchester.
With the aim of building on the momentum of the London 2012 Olympic and Paralympic Games, BT has taken over as title sponsor ahead of the event, which is now in its fifth year, taking place on May 25.
The BT Great CityGames Manchester will see major sporting stars compete in the city centre with the unique format allowing spectators to experience the action for free. This year’s event will see Paralympic stars compete for the first time.
Olympic gold medallists Greg Rutherford (pictured above) and Felix Sanchez of the Dominican Republic, Paralympic gold medallist Alan Oliveira of Brazil and silver medallist Stef Reid have already confirmed their attendance, with other athletes to be announced in the coming weeks.
A crowd of 20,000 is expected to gather on Deansgate in Manchester to see athletes compete on a purpose built, IAAF certified track, while the likes of Rutherford and Reid will compete in a newly-created long jump arena outside Manchester Town Hall.
“Following the success of London 2012 it’s a fantastic opportunity for people to get up close and personal to the world’s Olympic and Paralympic champions,” said Suzi Williams, BT group marketing and brand director.
“We’re especially pleased that this year’s event will showcase elite disability sport,” she added, “building on BT’s role at the heart of the Paralympic Games and our four year involvement in the BT Paralympic World Cup.”
Olympic champion Rutherford commented: “The support for British athletes from the public was wonderful at the London Olympic and Paralympic Games, and I’m sure Manchester will give us an incredible reception.
“I’m delighted to see the Paralympians being invited for the first time and it shows the remarkable strides that the movement has made. At the end of the day, we are all simply athletes.”
» The event is free to spectate and no tickets are required. For further information visit www.greatcitygames.org