Paralympic champions launch Sainsbury’s Race to Rio initiative that offers youngsters the chance to race in the Olympic Stadium
Youngsters from across the UK are being encouraged to get active and pledge to complete a mile until all the 5,750 miles between London and the host city for the 2016 Olympic and Paralympic Games have been completed.
Launched by London 2012 champions Jonnie Peacock and David Weir, the Sainsbury’s Race to Rio initiative will help to support the development of the next generation of Paralympians, with £10 to be donated by Sainsbury’s to the British Paralympic Association for every pledge as part of the supermarket’s commitment all the way to Rio 2016.
As an added incentive, everyone who pledges before July 15 will have the chance to race a mile in the Olympic Stadium on the morning of the Sainsbury’s Anniversary Games on July 26. Pledges can be made at sainsburys.co.uk/RaceToRio.
“Getting kids involved in sport and activity at a young age is really important, which is why Sainsbury’s Race to Rio is such a good idea,” commented six-time Paralympic champion Weir.
“Doing something achievable like completing a mile could inspire the next young British athlete or just get kids to be active in a different way.
“Seeing the support of the British public for Paralympic sport last summer was unbelievable and I hope that schemes like Race to Rio will continue to help stoke the fire of support for ParalympicsGB all the way to Rio 2016.”
Speaking at the launch, Justin King, Sainsbury’s CEO, added: “As the first ever sole-sponsor of the Paralympic Games, we saw for ourselves the power of sport to bring people and communities together, which is why I am proud to launch Race to Rio, part of our continued support of Paralympic sport.
“It is vital that the pride we all felt last summer translates itself into a lasting legacy, which is why we launched Active Kids for All last year and announced earlier this year our sponsorship of the Sainsbury’s Summer Series.”
» For further details on how you can get involved see sainsburys.co.uk/RaceToRio