Glasgow 2014 unveils ‘family-friendly’ ticketing strategy

Two-thirds of tickets to be priced at £25 or less with two or three price bands for most events other than athletics, for which there will be six

Posted on May 13, 2013 by
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Youngsters join Clyde the Mascot Glasgow 2014

Glasgow 2014 organisers have unveiled ticketing ambitions for an ‘accessible and family-friendly Games’, announcing that a minimum of 70% of tickets for every sport session will go to the general public with two-thirds of tickets to be priced at £25 or less.

A simple and accessible ticketing process has been promised for next year’s Commonwealth Games, which will be held from July 23 – August 3, with access to sporting events starting from £15 for adults and half-price concessions available for children – a Commonwealth Games first – and the over-60s.

This ‘simple’ ticketing process will see just two or three price bands for most events, however for athletics, which is scheduled to take place over seven days from July 27, there will be six price categories.

The first phase of ticket sales will run from August 19 to September 16, with online applications as well as a postal application service available. Organisers have advised that it makes no difference whether applications for tickets are made first or last day of the four-week window and that tickets will only be allocated for the events requested, rather than taking the form of a ‘lucky dip’.

With athletes such as Usain Bolt and Jessica Ennis having stated their desire to compete, tickets for the athletics events are expected to be very in demand. For high demand sports and sessions that are oversold – such as the 100m final – an independent and computerised draw will select the successful applications.

A pricing example given by orgainsers is the 100m final where tickets start at £20 and go up to £30, £40, £60, £70 and a top price of £90. A half-price concession ticket of £15 applies to the £30 ticket. In an earlier round of the athletics competition the prices are slightly different, starting at £15 (the entry price for every sport), and increasing to £20, £30 and £40. Half price concessions apply across all these prices.

“We have listened and learnt from previous Commonwealth Games as well as the London 2012 Olympic and Paralympic Games,” commented Glasgow 2014 chairman Lord Smith of Kelvin. “We’ve also conducted our own research. We’ve thought long and hard about the pricing, the process by which you’ll buy tickets, but also the way we communicate.

“This is a Games for everyone,” he continued. “And by that I mean success not just for the Organising Committee and our partners, but also for the people of Glasgow, Scotland and the Commonwealth.”

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